Area Floors Blog | Portland Design Talk & Flooring News

See what's new at Area Floors! Visit our blog for updates, inspiration, and an inside look at innovative flooring and countertop products.

Innovative Laticrete Products – Learning Exchange

Laticrete launches two new innovative products to there grout line.

Join United Tile for breakfast and learn more about these two new products!

United Tile Warehouse
3145 NW Yeon Ave.
February 19th 2015 at 7:30am

Please RSVP to Shannah Selland (503) 231-4959 or

Permacolor Select

An advanced high performance cement grout that offers the industry’s first dispensable dry pigment solution. Designed for virtually all types of residential & commercial installations. Offering optimum performance on the most demanding exterior or interior applications. Easy to mix, grout and clean, fast setting and suitable for joints 1/16″ to 1/2″wide on floors and walls.


A professional grade grout that is ready to use with no mixing required. Plasma provides early strength development, unmatched ease of work ability and superior stain resistance. Plasma is crack and stain resistant, and doesn’t require sealing.